The Economic Environment of Business by Sampat Mukherjee. (NCBA)

Name: The Economic Environment of Business by Sampat Mukherjee. (NCBA) - Booksbp.com
SKU: 9788173819384
Price: 400.00 INR
Availability: InStock

Original price was: ₹495.00.Current price is: ₹400.00.

SKU: 9788173819384

Conceptual Scope of the Subject

The material explores how external macro-level forces intersect with a firm’s operational capabilities.

1. Theoretical Framework: Principles of macroeconomics, growth theory, and business cycle fluctuations.
2. Systemic Environment: The interplay of Indian fiscal policy, monetary regulatory frameworks, economic reforms, and changing industrial dynamics.
3. Global Outlook: Explores cross-border connections, international trade parameters, and exchange rate variables modifying competitive operations.