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The Economic Environment of Business by Sampat Mukherjee. (NCBA)

The Economic Environment of Business by Sampat Mukherjee. (NCBA)

Original price was: ₹495.00.Current price is: ₹400.00.

SKU: 9788173819384
Conceptual Scope of the Subject
The material explores how external macro-level forces intersect with a firm’s operational capabilities.
    1. Theoretical Framework: Principles of macroeconomics, growth theory, and business cycle fluctuations.
    2. Systemic Environment: The interplay of Indian fiscal policy, monetary regulatory frameworks, economic reforms, and changing industrial dynamics.
    3. Global Outlook: Explores cross-border connections, international trade parameters, and exchange rate variables modifying competitive operations.

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